Login

News & Events

»  Press Releases

Press Releases

Join Now


Top Boating and Watersports Retailer, Overton's, Makes Waves in the LinkConnector Network with New Campaign


With the New Overton's Affiliate Marketing Campaign in LinkConnector, Affiliates Gain a Proven Offer in the Boating and Marine Industry.

CARY, NC — April 13, 2010 — LinkConnector (http://www.linkconnector.com/), a leading Affiliate Marketing Network with progressive solutions for merchants and affiliates, announced today that it has partnered with Overton's (http://www.overtons.com), an exclusive boating and watersports retailer and Internet Top 500 Retailer (as part of Gander Direct Marketing Services, LLC), to expand the company's reach through Affiliate Marketing. LinkConnector Affiliates will benefit from Overton's large and frequently updated product feed and regularly distributed coupons and promotions.

"We really found LinkConnector's Promotions Tool to be extremely valuable," said Patrick Williams, Web Acquisition Manager at Gander Direct Marketing Services, LLC, which manages the websites for Overton's and Gander Mountain. "Right in our Promo Manager, in the account interface, we can upload and manage all of our coupon codes, free shipping offers and other deals. These promotions then become readily available to our affiliate partners to use through the Promotions Feed. Using these LinkConnector tools, we get much more mileage out of the promotions we run with no added work."

The new Overton's Campaign in LinkConnector gives affiliates an opportunity to earn 4% per sale, with an average sale amount of about $150. Overton's also provides LinkConnector Affiliates with two exclusive consumer promotions. One offers consumers free shipping on orders over $100 and the other offers $5 off of every $50 spent (up to $40 off). These two exclusive promotions enable affiliates to provide extra value when referring shoppers to Overton's. Affiliates will earn commissions on Gift Card purchases, and they will have access to a large and frequently updated product feed. The Overton's Campaign allows a wide variety of affiliate promotional methods including Email, Search Engine, Social Media and Coupon Marketing. The campaign has only a few SEM restrictions and allows direct linking from any search engine. Overton's also gives affiliates the choice between running a Naked Link® or Standard Campaign.

The month of April begins the peak season for Overton's, so affiliate partners should be able to launch their promotions now and profit. "We expect the new Overton's Campaign to begin with a bang, and grow rapidly in the Network," said Jackie Bates, LinkConnector's Director of Marketing. "Working with an established retailer like Overton's, during their peak summer season, will give affiliates an immediate foothold."

About Overton's
Overton's began selling water skis in the mid 1970's, operating in the back of a grocery store in Greenville, NC. The company has since grown to be recognized as the "World's Largest Watersports Dealer." The Overton's catalog and website provide consumers with the widest selection of boating accessories and watersports equipment found online, all at extremely competitive prices

Gander Mountain acquired Overton's in December of 2007, enabling Overton's to expand their offerings and offer products in Gander's 119 retail stores throughout the United States.

To join the Overton's LinkConnector affiliate program, visit:
https://www.linkconnector.com/affiliateprogram.htm?mid=42915.

About LinkConnector
LinkConnector, an Affiliate Marketing Network (http://www.linkconnector.com/) headquartered in Cary, NC, provides progressive solutions for merchants and affiliates, enabling them to increase online revenue and drive results. Since its inception in 2004, the company has continuously introduced new technologies to the industry, such as the Affiliate Widget Builder, advanced FraudFREE™ Protection System, Pending Sale functionality, patent-pending Naked Link Technology®, and Affiliate Connections™ optimizing technology to better meet affiliate and merchant expectations in a rapidly evolving industry. LinkConnector maintains a strong emphasis on network quality and stands by its zero tolerance fraud policy. Complementing its technological advances and innovative approach to Affiliate Marketing, LinkConnector also offers proven traditional affiliate marketing tools and approaches, such as standard linking campaigns. Combined with superior customer service, LinkConnector provides its merchants and affiliates a measurable edge in the market.

LinkConnector is operating as the fastest growing Affiliate Marketing Network—especially among Internet Retailer Top 500 companies.

Join free or learn more at www.linkconnector.com (http://www.linkconnector.com/).

Follow us on Twitter at http://twitter.com/LinkConnector.

PR Contact:
Jackie Lane Bates
LinkConnector
lc.pr@linkconnector.com
www.linkconnector.com
(919) 468-5150, x4002



Other Press Releases



April 3, 2014

LinkConnector Rolls Out a Robust New Pay Per Call Platform

March 11, 2014

The LinkConnector Performance Marketing Network Turns Ten and Celebrates a Decade of Technological Innovation and Leadership

October 29, 2013

Internet Retailer Recognizes LinkConnector as a Top Six Affiliate Marketing Vendor

July 12, 2013

LinkConnector’s Tara McCommons is Promoted to Vice President of Sales and Marketing

June 12, 2013

LinkConnector Climbs to be a Top Five Most Popular Affiliate Marketing Network

April 18, 2013

LinkConnector Provides a Simple Plan for GAN Merchants and Advertisers to Seamlessly Transition Their Merchant Programs

February 28, 2013

LinkConnector Merchant Offers Go Viral with the Network’s Newest Technology, Shareable Offers

November 28, 2012

LinkConnector Merchants Took Advantage of Heightened Consumer Demand for Mobile Shopping on Cyber Monday

August 24, 2012

LinkConnector Identified as the Sixth Most Popular Affiliate Marketing Network

July 18, 2012

LinkConnector Growth Spurs Expansion into New Headquarters

September 27, 2011

LinkConnector Lands in the 2011 Inc. 500|5000 List and Gains Recognition As Being One of America's Fastest-Growing Private Companies

August 11, 2011

Affiliates Earn Up to 43 Percent Higher Earnings with iStockphoto's Exclusive LinkConnector Campaign

June 28, 2011

Over 20,000 Affiliates Have Joined LinkConnector, and the Network Expects This Number to Grow by 25% Within One Year

June 14, 2011

Global Value Commerce Teed Up Its LinkConnector Program for Peak Season and Captured Another Year of Exponential Growth

June 2, 2011

Paula Deen's Popular Online Cooking Store Launches Exclusively in the LinkConnector Network

February 15, 2011

The RachaelRayStore.com Gets Cooking in the LinkConnector Network

December 7, 2010

Pat Boone All-American Meats and LinkConnector Partner for a Good Cause

May 18, 2010

RitzPix.com, a Leading eRetailer, Joins LinkConnector and Heats Up Summer Sales

March 18, 2010

Best Time to Buy Eyewear? Sales Show Summer: Affiliates at LinkConnector Set to Profit with BestBuyEyeGlasses.com

November 11, 2009

LinkConnector Breaks New Ground with NLT Plus, Taking its Patent-Pending Naked Link Technology® to a New Level

August 10, 2009

Exclusive Offers, Great Coupons and Coupon Codes from LinkConnector and Offers.com

July 21, 2009

Parts Express, a Top 500 e-Retailer, Revs Up Summer Sales with the Launch of its New LinkConnector Program

January 29, 2009

Aqua Superstore, an Internet Top 500 Retailer, Makes a Splash with its New LinkConnector Program

December 17, 2008

Affiliates Deck Their Widgets with LinkConnector's New Seasonal Templates

September 4, 2008

Gander Mountain, LinkConnector's New Trailblazer Merchant and a Top 500 Internet Retailer, Gives Affiliates a Fresh Offer in the Outdoor Vertical

August 12, 2008

LinkConnector Steps Into a New Niche for Affiliates with the Addition of Boot Barn Inc., a Top 500 Online Retailer

August 5, 2008

LinkConnector Drives a Growing Percentage of the Internet Retailer's Top 500 Merchants and Closes the Gap with the Big Three

July 22, 2008

LinkConnector Adds a Bold New Accent to Its Network with RugsUSA.com, a Top 500 Online Retailer

June 19, 2008

LinkConnector Welcomes Showstopper Merchant, hats.com, and Tops Off a Growing List of Leading Online Retailers

May 13, 2008

JC Whitney's Launch in the LinkConnector Affiliate Marketing Network Revs Revenue Potential for Affiliates

April 25, 2008

LinkConnector Welcomes Top 500 Online Retailer, Peapod, and Produces a Fruitful New Affiliate Marketing Program

April 15, 2008

LinkConnector Announces the Launch of Leading Online Textbook Retailer, eCampus.com

April 10, 2008

LinkConnector Launches an Affiliate Marketing Program for PhotoWorks

April 8, 2008

Introducing the LinkConnector Widget, a Powerful Web 2.0 Tool for Affiliates

March 11, 2008

LasikPlus Partners with LinkConnector to Create a New Focus: A Competitive Affiliate Marketing Program

January 23, 2008

LinkConnector Triples Its Market Share Among Internet's Top 500 Retailers

December 6, 2007

LinkConnector's New Product Feed Creatives Give Affiliate Websites an Edge

October 9, 2007

No Tricks, Only a Treat with LinkConnector's Exclusive New Merchant, Halloween Express

August 20, 2007

LinkConnector Launches B2B Affiliate Partner Program for Getty Images

July 17, 2007

LinkConnector Welcomes Wordtracker and Provides an Industry-Leading Offer for Affiliates

June 5, 2007

LinkConnector Rolls Out Technology to Support More Merchant Shopping Carts

December 19, 2006

LinkConnector Appoints Mark Brockmann as COO

September 12, 2006

LinkConnector Partners with thinkingVOICE and Raises the Bar with Pay Per Call

May 9, 2006

LinkConnector Launches Pay Per Go, Revolutionizes the Pay Per Click Campaign

March 8, 2006

LinkConnector Joins Forces with PRWeb™ and Bolsters Performance

December 2, 2005

LinkConnector's Affiliate Ranking: Really Know Your Affiliates

November 7, 2005

LinkConnector Unites with Reunion.com

April 22, 2005

LinkConnector Cracks Down on Fraud

February 28, 2005

LinkConnector's Affiliate Connections™ Helps Affiliates Identify Promotions That Will Make Them the Most Money

December 13, 2004

LinkConnector's New Pending Sale Functionality Reduces Fraud Risks

November 8, 2004

LinkConnector Drives Down the Cost of Affiliate Marketing and Pushes Up the Return

July 29, 2004

LinkConnector Launches Innovative Technology and Redefines Affiliate Marketing

July 29, 2004

Get Connected! Uncover Your Traffic with LinkConnector's New Virtual Affiliate™ Tracking