Gander Mountain, LinkConnector’s New Trailblazer Merchant and a Top 500 Internet Retailer, Gives Affiliates a Fresh Offer in the Outdoor Vertical

Gander Mountain, LinkConnector’s New Trailblazer Merchant and a Top 500 Internet Retailer, Gives Affiliates a Fresh Offer in the Outdoor Vertical

With LinkConnector’s new merchant, Gander Mountain, affiliates gain a proven partner with nearly fifty years of experience in the outdoor sports and camping space.

CARY, NC — September 4, 2008 — LinkConnector (, a leading Affiliate Marketing Network with progressive solutions for merchants and affiliates, announced today that Gander Mountain (, the nation’s largest network of retail stores specializing in hunting, fishing, camping, boating, marine and outdoor lifestyle apparel and footwear, products and services, has joined forces with LinkConnector to launch its first-ever affiliate marketing program. The Gander Mountain brand is backed by nearly fifty years of experience and drives significant sales volume in the outdoor vertical. With the company’s loyal consumer base and position as a Top 500 Internet Retailer, its campaign holds strong potential for fishing, camping and other outdoor affiliates. Gander Mountain aims to quickly ramp up its online sales and traffic through its affiliate marketing program with LinkConnector, and looks to the unique advantages that LinkConnector provides affiliates to draw high quality, long term partners. Through LinkConnector, Gander Mountain Affiliates will benefit from a dedicated Affiliate Relations department and will have access to exclusive affiliate-focused tools and technologies.

Gander Mountain, founded in 1960, has 115 retail stores in 23 states. Gander Mountain stores feature national, regional and local brands, as well as company-owned brands. All associates have extensive product knowledge and outdoor-related experience, enabling the merchant to provide high quality customer service. Affiliates benefit from strong customer loyalty and volume. Gander Mountain Affiliates will also have access to unique tools and support through the LinkConnector Network. They will have access to innovative affiliate technologies, like the Affiliate Widget Builder, and they will gain support from a dedicated team of Affiliate Relations personnel.

“Realizing the power that the affiliate marketing channel can provide, we chose to partner with a hands-on, proactive affiliate network. We wanted to work with a network that places strong emphasis on new and innovative technologies, as well as good old-fashioned customer service,” said Will Devlin, Marketing Analyst at Gander Mountain. “Beyond supporting our merchant campaigns, we wanted to work with a network that focuses on supporting and enabling our affiliate partners. Having well-matched, high quality affiliates driving traffic and sales is the bottom line. LinkConnector shares these values. We have high expectations for increasing our online results through our LinkConnector Program.”

Gander Mountain’s campaign offers a base percentage payout on all qualifying sales. The merchant plans, long term, to also reward its affiliate partners based on their performance. With average online sales higher than those of its retail stores, well-matched affiliates in the outdoor sports and camping vertical have potential for great earnings. Loyalty-based affiliate websites and email marketers are strong candidates for top performance.

The addition of Gander Mountain to LinkConnector’s merchant base marks the signup of another Internet Retailer Top 500 Merchant, according to the 2008 edition of the Internet Retailer’s Top 500 Guide to Retail Web Sites. As a group, the Top 500 Retailers are leading the pack in the online retailing industry, accounting for a total of $101.7 billion of the nation’s $166 billion in online retail sales, according to the Internet Retailer’s 2008 Edition of the Top 500 Guide.

About Gander Mountain, Inc.
Gander Mountain Company (Nasdaq: GMTN), headquartered in Saint Paul, Minnesota, is the nation’s largest retail network of stores for hunting, fishing, camping, boating, marine and outdoor lifestyle apparel and footwear, products and services. Established in 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel and footwear, as well as gunsmith, archery, boat, ATV and marine services. The stores feature national, regional and local brands as well as the company’s own brands. Focused on a “We Live Outdoors” culture, Gander Mountain dedicates itself to creating outdoor memories. There are 115 conveniently located Gander Mountain outdoor lifestyle stores in 23 states, and direct sales at For the nearest store location call 800-282-5993 or visit

Gander Mountain is also the parent company of Overton’s (, a leading catalog and internet based retailer of products for boating and other water sports enthusiasts.

To join the Gander Mountain LinkConnector affiliate program, visit: /affiliate-program-details/?mid=25837.

About LinkConnector
LinkConnector, an Affiliate Marketing Network headquartered in Cary, NC, provides progressive solutions for merchants and affiliates, enabling them to increase online revenue and drive results. Since its inception in 2004, the company has continuously introduced new technologies to the industry, such as the Affiliate Widget Builder, advanced FraudFREE™ Protection System, Pending Sale functionality, patent-pending Naked Link Technology®, and Affiliate Connections™ optimizing technology to better meet affiliate and merchant expectations in a rapidly evolving industry. LinkConnector maintains a strong emphasis on network quality and stands by its zero tolerance fraud policy. Complementing its technological advances and innovative approach to Affiliate Marketing, LinkConnector also offers proven traditional affiliate marketing tools and approaches, such as standard linking campaigns. Combined with superior customer service, LinkConnector provides its merchants and affiliates a measurable edge in the market.

LinkConnector is operating as the fastest growing Affiliate Marketing Network—especially among Internet Retailer Top 500 companies.

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PR Contacts:
Jackie Lane Bates
(919) 468-5150, x4002

Will Devlin
Gander Mountain
Affiliate Relations

(252) 355-7600 (office)

David Ewald
Gander Mountain

(651) 290-6276 (office)

(651) 490-2650 (cell)