LinkConnector Steps Into a New Niche for Affiliates with the Addition of Boot Barn Inc., a Top 500 Online Retailer

LinkConnector Steps Into a New Niche for Affiliates with the Addition of Boot Barn Inc., a Top 500 Online Retailer

With the addition of Boot Barn Inc., Affiliates gain a top-performing merchant offer in the unique niche of boots and western apparel.

CARY, NC — August 12, 2008 — LinkConnector (, a leading Affiliate Marketing Network with progressive solutions for merchants and affiliates, announced today that Boot Barn Inc. (, one of the largest providers of top quality footwear and western apparel online, has teamed up with LinkConnector to offer affiliates an opportunity to ramp up their revenue stream with a Top 500 Internet Retailer. Given the high annual sales volume generated through the website, the company has earned a spot in the Internet Retailer’s Top 500 Guide to Retail Web Sites for 2008. Affiliates partnering with the new Boot Barn merchant will also benefit from many of the unique advantages of the LinkConnector Network, including access to a dedicated Affiliate Relations department and access to exclusive technologies, such as the Affiliate Widget Builder.

Boot Barn will offer its affiliate partners a seven percent commission on sales, and plans to work closely with top performers to provide rewards tied to performance. The average online sale for Boot Barn is $130.00. This combined with Boot Barn’s high sales volume gives affiliates the opportunity to earn significantly. Affiliates partnering with Boot Barn through LinkConnector will also benefit from LinkConnector’s hands-on Affiliate Relations team and powerful Web 2.0 technologies, such as LinkConnector’s new Affiliate Widget Builder.

“We were looking to step up the level of customer support we received on our affiliate program and quickly ramp up our revenue streams through the affiliate marketing channel,” said Jury Balta of Boot Barn Inc. “LinkConnector places a strong emphasis on customer support, and this was important to us. We also value that LinkConnector provides the same high quality level of support to our affiliate partners. We realize that our success hinges on theirs.”

Boot Barn’s stores have been in business since 1978, and the company is backed by over 40+ retail store locations. Their online stores launched in 1998. Through their affiliate marketing program, they hope to build quality relationships with affiliate partners specializing in Search Engine, Email, and Coupon Marketing. They plan to set up a product feed in their LinkConnector account as well.

The addition of Boot Barn Inc. to LinkConnector’s merchant base marks the signup of another Internet Retailer Top 500 Merchant, according to the 2008 edition of the Internet Retailer’s Top 500 Guide to Retail Web Sites. As a group, the Top 500 Retailers grew their online sales by 21.6% in 2007 and accounted for a total of $101.7 billion of the nation’s $166 billion in online retail sales, according to the Internet Retailer’s 2008 Edition of the Top 500 Guide.

About Boot Barn Inc.
Boot Barn has provided the U.S. with the largest shoe selection for over 25 years. Boot Barn’s stores have been in business since 1978 and they have been a successful online business since 1998. Thousands and thousands of customers have used their online shopping site. Boot Barn is backed by over 40+ retail store locations and years of top quality customer service.

To join the LinkConnector affiliate program, visit: /affiliate-program-details/?mid=26170.

About LinkConnector
LinkConnector, an Affiliate Marketing Network headquartered in Cary, NC, provides progressive solutions for merchants and affiliates, enabling them to increase online revenue and drive results. Since its inception in 2004, the company has continuously introduced new technologies to the industry, such as the Affiliate Widget Builder, advanced FraudFREE™ Protection System, Pending Sale functionality, patent-pending Naked Link Technology®, and Affiliate Connections™ optimizing technology to better meet affiliate and merchant expectations in a rapidly evolving industry. LinkConnector maintains a strong emphasis on network quality and stands by its zero tolerance fraud policy. Complementing its technological advances and innovative approach to Affiliate Marketing, LinkConnector also offers proven traditional affiliate marketing tools and approaches, such as standard linking campaigns. Combined with superior customer service, LinkConnector provides its merchants and affiliates a measurable edge in the market.

LinkConnector is operating as the fastest growing Affiliate Marketing Network—especially among Internet Retailer Top 500 companies.

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PR Contact:
Jackie Lane Bates

Jury Balta
Boot Barn, Inc.