No Tricks, Only a Treat with LinkConnector’s Exclusive New Merchant, Halloween Express

No Tricks, Only a Treat with LinkConnector’s Exclusive New Merchant, Halloween Express

Halloween Express has launched an Exclusive Merchant Offer in LinkConnector’s Affiliate Marketing Network, giving Affiliates a real reason to celebrate Halloween this year.

Cary, NC — October 9, 2007 — LinkConnector (, an Affiliate Marketing Network, announced today that Halloween Express (, a dynamic U.S. Halloween chain store, has recently launched an Exclusive Merchant Offer in their Network. This is the online store’s first and only affiliate marketing program. Together, LinkConnector and Halloween Express have ramped up their merchant campaign for the quickly approaching Halloween season, and have in place a strong competitive offer for affiliates. This includes dedicated affiliate support for their partners, and an attractive rewards structure.

While LinkConnector does not have an exclusivity requirement for its merchants, Halloween Express realizes the value in running this type of offer. With the large number of merchant programs promoted online everyday, how can a merchant stand out? Having an Exclusive Offer gives the merchant a decided edge, providing an offer that affiliates cannot find anywhere else. Being Exclusive also means that the merchant’s offer generally boasts higher payouts and generous terms. This in turn enables the merchant to attract a higher quality of affiliates. Given that LinkConnector offers some of the lowest fees in the industry, merchants like Halloween Express are better able to increase their affiliate payouts and consider going Exclusive.

“We chose to go Exclusive with LinkConnector for their proprietary technologies, like Naked Link Technology®, which really differentiated them from the other networks,” commented Brad Butler, Chief Operating Officer of “We were also attracted to LinkConnector’s industry-low Network Fees, which gave us the flexibility to increase our commission payouts to affiliates. Given LinkConnector’s advanced technologies and low-risk solution, our decision to join their Affiliate Network was an easy one.”

Halloween Express has been in business since 1990 and has over 16 years of experience in being one of the largest and most respected Halloween product suppliers to date. The Halloween Express website is open 365 days a year, and they have over 18,000 SKU’s available to affiliates. The merchant updates their inventory each season to ensure the latest product trends, best sellers, and licensed products are included.

The Halloween Express Affiliate Program operates as a Co-Managed Merchant Account. “LinkConnector’s Managed Services have helped us kick-start our program and have taken us to the next level in our Affiliate Marketing efforts,” said Butler. The Halloween Express Program offers its affiliates a tiered commission structure based on the amount of monthly sales the affiliate generates. When affiliates generate $500 (or less) in sales they earn an 8% commission; when affiliates generate $501 to $1500 in sales they earn a 10% commission; and when affiliates generate $1501 (or more) in sales, they earn a 12% commission. Halloween Express offers a wide variety of professionally created banners and text links, and offers affiliate partners dedicated support. Affiliates will also enjoy state-of-the-art reporting tools, available 24/7. The merchant has a 120 day cookie tracking period and provides contests and special promotions for affiliate partners.

LinkConnector, an Affiliate Marketing Network, headquartered in Cary, NC, helps merchants and affiliates increase online revenue. Since its inception in 2004, the company has continuously introduced new technologies to the industry, such as the patent-pending Naked Link Technology®, Affiliate Connections™ optimizing technology, and FraudFREE™ Protection, to elevate affiliate and merchant expectations. LinkConnector maintains a strong emphasis on network quality and stands by a zero tolerance fraud policy. LinkConnector also offers SEO and SEM strategy integration, and brand control for merchants. The company includes two dedicated merchant and affiliate relations departments to provide comprehensive support to all companies within the LinkConnector Network. To join, please visit

To learn more about the LinkConnector Affiliate Marketing Network, please visit

About Halloween Express
Halloween Express is one of the most aggressive and dynamic Halloween chains in the United States. Started in 1990, Halloween Express has both company owned and franchised locations throughout the United States and in the United Kingdom. Our success is based on offering the largest selection of Halloween merchandise available anywhere. Our merchandise assortment is updated annually to ensure that the latest product trends, as well as the tried-and-true best sellers and licensed product are part of the merchandise mix. Each season we scour the planet looking for the latest and most sought after costumes and accessories available today. In 2006 we expanded our brand to include Christmas seasonal stores which operate under the name of Christmas Express in the United States and Seasons Express in the United Kingdom. Our Halloween and Christmas websites operate 365 days per year. Visit us online at and

PR Contacts:
LinkConnector Corporation
Jackie Lane Bates

919-468-5150 (t)

919-486-5585 (f)

Halloween Express
Diana Krohn