LinkConnector Rolls Out Technology to Support More Merchant Shopping Carts

LinkConnector Rolls Out Technology to Support More Merchant Shopping Carts

LinkConnector Integrates Google’s Shopping Cart Solution and Gives Merchants More Choices

CARY, NC — June 5, 2007 — LinkConnector (, an Affiliate Marketing Network, announced today that it has fully integrated LinkConnector tracking with Google’s shopping cart solution, Google Checkout, giving merchants more advanced checkout options for their shoppers. The ability for merchants to provide more checkout options for their customers can mean greater conversion rates for LinkConnector Affiliates as well, creating a synergistic outcome for both parties. LinkConnector made its way onto the coveted list of approved Google tracking service providers earlier this year, making the integration of Google Checkout possible for merchants using their industry-changing Affiliate Marketing Network. The integration of Google Checkout comes in addition to an already impressive list of other shopping cart solutions that LinkConnector currently supports for its Network Merchants. It also keeps with LinkConnector’s philosophy of providing the best technologies, services, and support to its merchant and affiliate base.

Google Checkout offers a trusted checkout option for shoppers allowing them to make purchases from participating online stores with a single Google login. A shopper can use Google Checkout by creating a Google Checkout login directly from the merchant’s website with a single username and password, and basic information such as their contact details and payment preferences. With Google Checkout, shoppers are able to track their purchases (including order history and shipping details) in one place.

Google Checkout also benefits merchants by streamlining the checkout process and making it less expensive. Once shoppers buy with Google Checkout, merchants using AdWords can process all or a portion of their sales for free. For every $1 merchants spend on AdWords, they can process $10 in sales through Google Checkout at no charge. Current merchants that work with Google Checkout include Jockey, Starbucks Store, Levi’s, Timberland, and

“Integrating Google Checkout was a natural progression for LinkConnector,” said Michele Fuentes, Director of Technology for LinkConnector. “We are committed to providing the most advanced and up-to-date technologies for our merchants and affiliates. Working with Google to provide this latest shopping cart option for our merchants lined up with these goals.”

Beyond Google Checkout, LinkConnector also supports a variety of other shopping carts, including OSCommerce, X-Cart, Yahoo Cart (all versions), and PayPal. LinkConnector remains dedicated to working with both small and large merchants to integrate whatever shopping cart provider works best for their business.

“LinkConnector has worked with a number of merchants in the past to integrate custom-built shopping carts,” said Drew Bowman, a programmer at LinkConnector. “We work hard to provide personalized solutions for our customers. Even if a shopping cart is not currently supported, we will generally find a solution.”

LinkConnector, an Affiliate Marketing Network, headquartered in Cary, NC, helps merchants and affiliates increase online revenue. Since its inception in 2004, the company has continuously introduced new technologies to the industry, such as the patent-pending Naked Link Technology®, Affiliate Connections™ optimizing technology, and FraudFREE™ Protection, to elevate affiliate and merchant expectations. LinkConnector maintains a strong emphasis on network quality and stands by a zero tolerance fraud policy. LinkConnector also offers SEO and SEM strategy integration, and brand control for merchants. The company includes two dedicated merchant and affiliate relations departments to provide comprehensive support to all companies within the LinkConnector Network. To join, please visit

To learn more about the LinkConnector Affiliate Marketing Network, please visit

To learn more about Google Checkout, please visit

PR Contact:
LinkConnector Corporation
Jackie Lane Bates

919-468-5150 (t)

919-486-5585 (f)