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LinkConnector Merchant Program Terms and Conditions


INTRODUCTION: LinkConnector, of 1135 Kildaire Farm Road, Suite 200, Cary, North Carolina 27511, provides you access to our LinkConnector Affiliate Program subject to your compliance with the terms and conditions below ("Agreement"). Please read this Agreement carefully. By enrolling or participating as a LinkConnector merchant ("Merchant") with LinkConnector whereby you agree to pay Affiliates a commission for the promotion of goods and services and allow Affiliates to place Merchant Links on their website(s), you, the Merchant, agree to be bound by these terms and conditions.

1. DEFINITIONS.


The following terms shall have the meanings set forth below:

"Affiliate" means a person or company that agrees to promote Merchant Services or the Merchant Site in accordance with Merchant Terms and Merchant Campaign Terms in exchange for payment.

"Affiliate Event" means an individual action by an End User; such as a Click Event, Lead Event, Sale Event, Call Event, or Leave Event; within a Campaign that is tracked and recorded in a LinkConnector Transaction Table for which payment has been promised to an Affiliate by the Merchant.

"Affiliate Program" means a pay-for-performance program where an Affiliate receives a commission for sending an End User to the Merchant Site which then generates an Affiliate Event.

"Affiliate Site" means the Internet World Wide Web presence operated by or for Affiliate, (as modified to comply with the provisions of this Agreement, and future versions, upgrades, successors and replacements thereof).

"Call Event" is an Affiliate Event that allows the Merchant to credit Affiliates for completing a telephone call form by the End User and for End User Data obtained when an End User completes a telephone call form. The minimum commission payable to Affiliates for a Call Event is $2.00 per call.

"Campaign" means a logical grouping of Merchant Links and Events in the LinkConnector Affiliate Program through which Merchants manage their program. By way of example, a Campaign might be called 'Book Sales' and include Merchant Links which promote only books and Events which record only sales for books.

"Click Event" is an Affiliate Event that allows the Merchant to credit Affiliates for incoming clicks originating from an approved Affiliate Site to the Merchant Site. The minimum commission payable to Affiliates for a Click Event is $0.02 per click.

"Co-Managed Account" is one of three merchant account types offered by LinkConnector. Generally, this type of merchant account is co-managed by Merchant and LinkConnector. This account type is selectable by Merchant at its discretion.

"End User" means an Internet user who clicks to the Merchant Site using a Merchant Link.

"End User Data" means all information and data of an End User collected by Merchant, including, but not limited to, name, address, telephone number and email address.

"Expired Code" means any LinkConnector Merchant Code associated with an expired Campaign.

"Event" is either an Affiliate Event or a Merchant Event.

"Event State" is an Affiliate Event designated as a Valid Event, Pending Event, or Invalid Event.

"Grace Period" means the period of time, to be no less than 2 full months as a LinkConnector merchant, that a Minimum LinkConnector Fee, defined herein, will not be charged.

"Inoperable Code" means any LinkConnector Merchant Code or Naked Link Code provided by LinkConnector to Merchant that is either modified by Merchant without LinkConnector approval or is missing from Merchant Site resulting in Merchant Event(s) not being tracked or being tracked erroneously.

"Intellectual Property" means all industrial and intellectual property rights existing from time to time including any patents, design rights, registered designs, trademarks, service marks, copyrights, moral rights, trade secrets, know-how, and all applications and registrations therefore, and all goodwill associated therewith.

"Invalid Event" is an Affiliate Event that has been disapproved by Merchant or LinkConnector for payment to Affiliate.

"Lead Event" is an Affiliate Event that allows the Merchant to credit Affiliates for End User Data obtained when an End User performs a specified action such as filling out a form, registering for a service, or downloading a file from the Merchant's Site. The minimum commission payable to Affiliates for a Lead Event is $1.00 per lead.

"Leave Event" is an Affiliate Event that allows the Merchant to credit Affiliates for outgoing clicks from the Merchant Site. The minimum commission payable to Affiliates for a Leave Event is $0.02 per leave.

"LinkConnector Merchant Code" is any HTML (Hypertext Markup Language, the authoring language used to create documents on the World Wide Web.), JavaScript, or any other program code and tags provided to the Merchant via the LinkConnector Merchant Manager or directly by LinkConnector. This code is intended to call Event(s) for any active campaign and is to be placed as provided into the HTML on the Merchant Site as directed by LinkConnector.

"LinkConnector Merchant Manager" is the web-based interface that can be accessed through username and password which a Merchant uses to manage its Merchant Affiliate Program. The LinkConnector Merchant Manager is accessible on LinkConnector's login page at https://www.linkconnector.com/login.htm.

"LinkConnector Redirect Server" means the LinkConnector servers used to track redirect links used in Standard Link Campaigns.

"LinkConnector Services" means the various related content, links, products and services provided by LinkConnector on or through the LinkConnector Site.

"LinkConnector Site" means the Internet World Wide Web presence operated by or for LinkConnector, located on the Internet through the http://www.LinkConnector.com URL (as modified to comply with the provisions of this Agreement, and future versions, upgrades, successors and replacements thereof).

"LinkConnector Transaction Table" means a table in LinkConnector's online database that contains information about End User actions related to Merchant Links, Events, and related Affiliates.

"Marks" means logos, trademarks, trade names, service marks or other identifying emblems, words or designs of LinkConnector or Merchant, as the case may be, to designate and identify itself or the particular products or services its offers.

"Merchant Affiliate Program" means all of the Merchant's past and present Campaigns.

"Merchant Campaign Terms" are the terms set by the Merchant as conditions for participating in a particular Merchant's Campaign. At a minimum they include this document in its entirety, the Merchant's Terms and any Campaign-specific terms reflected in the Merchant Campaign information available to an Affiliate online through the LinkConnector Affiliate Manager.

"Merchant Event" is any Tracking Event, Value Event, or Revenue Event added by Merchant on which an End User clicks and for which the action is tracked and recorded in a LinkConnector Transaction Table.

"Merchant Link(s)" means an advertisement in the form of a banner, text link, or object displayed on an Affiliate Site or in an email or newsletter. When clicked, the link directs an End User to the Merchant Site.

"Merchant Service(s)" means the product(s) or service(s) offered by the Merchant through the Merchant Site.

"Merchant Site" means the Internet World Wide Web presence operated by or for Merchant, (as modified to comply with the provisions of this Agreement, and future versions, upgrades, successors and replacements thereof).

"Merchant Terms" are the terms set by the Merchant as conditions for participating in their Merchant Affiliate Program. At a minimum they include this document in its entirety and any account-specific terms reflected in the Merchant Campaign information available to an Affiliate online through the LinkConnector Affiliate Manager.

"Merchant Transaction(s)" means any Event caused by the action of an End User which is recorded by LinkConnector and written to the LinkConnector Transaction Table.

"Monthly Closeout" occurs at midnight Eastern Time ten (10) days after the end of a month.

"Naked Link Campaign" is a type of Campaign where Affiliates send traffic directly to Merchant and LinkConnector tracks through LinkConnector's proprietary Naked Link Code.

"Naked Link Code" is code placed on Merchant Site that records all visits by Affiliates approved on Merchant's Naked Link Campaign.

"Pending Event" is an Affiliate Event that is being considered for approval as a Valid Event or disapproval as an Invalid Event by Merchant or LinkConnector.

"Premier Account" is one of three merchant account types offered by LinkConnector. Generally, this type of merchant account is co-managed by Merchant and LinkConnector. This account type is only available to Merchant at LinkConnector's sole discretion.

"Replenishment Value" means the amount, as determined by the Merchant, which shall be added to the Pre-Pay Account, defined herein, when the Threshold Value is reached.

"Revenue Event" is a Merchant Event that allows the Merchant to track an action of and Internet user and report partner earnings.

"Sale Event" is an Affiliate Event that allows the Merchant to credit Affiliates for purchases by an End User of Merchant Services on the Merchant Site. The minimum commission payable to Affiliates for a Sale Event is $1.00 per sale.

"Self-Managed Account" is one of three merchant account types offered by LinkConnector. Generally, this type of merchant account is managed by Merchant with technical support provided by LinkConnector. This account type is selectable by Merchant at its discretion.

"Service Level Guarantee" means the LinkConnector Site will be unavailable to the general public for no more than forty-eight (48) aggregate hours during any thirty (30) day period, excluding routine maintenance which shall occur during the hours of 1 a.m. to 6 a.m. Eastern Time no more than twice per month.

"Service Level Minimums" means industry standard service levels for like services, including, without limitation, standards for supporting online transactions, providing accurate and secure transmission of personal, credit card and other information, prevention of unauthorized access to End User Data, and availability of the Merchant Site to End Users.

"Source Checker" is a LinkConnector technology requiring Affiliates to receive prior approval for their Affiliate Site(s).

"Standard Link Campaign" is a type of Campaign where Affiliates send traffic to a LinkConnector Redirect Server.

"Threshold Value" means the amount, as determined by the Merchant, in the Pre-Pay Account, defined herein, at which the account requires replenishment.

"Tracking Event" is a Merchant Event that allows the Merchant to track the arrival of an Internet user to any page on the Merchant Site.

"Valid Event" is an Affiliate Event that has been approved by Merchant or LinkConnector for payment to Affiliate.

"Value Event" is a Merchant Event that allows the Merchant to track return on investment for a Lead or Sale by an End User without setting a commission for an Affiliate.

All other initially capitalized terms shall have the meanings assigned to them in this Agreement.


2. LICENSES/OWNERSHIP OF LINKCONNECTOR SITE.


2.1 Rights Granted by Merchant.

(a) License; License Restrictions. Merchant grants to LinkConnector a nonexclusive, nontransferable, royalty-free (without right to sublicense) license to use and display, during the Term of this Agreement, the Merchant Marks, solely for the purpose of promoting the Merchant Affiliate Program and to link to the Merchant Site. LinkConnector agrees that the Merchant Marks are and will remain the sole property of Merchant and agrees not to contest the ownership of such Merchant Marks, nor misappropriate the Merchant Marks for LinkConnector's own use. Merchant reserves all rights to control the use of the Merchant Marks, and LinkConnector shall not change or modify the Merchant Marks in any manner without prior written authorization from Merchant.

(b) Reservation of Rights. Except as expressly granted in this Agreement, LinkConnector shall have no other rights of any kind in the Merchant Marks or the Merchant Site. Under no circumstances will anything in this Agreement be construed as granting, by implication, estoppel or otherwise, a license to any of Merchant's Intellectual Property or proprietary technology other than the use of the Merchant Marks in accordance with the terms of this Agreement. LinkConnector acknowledges that the Merchant Services are the sole property of Merchant, and this Agreement only grants LinkConnector a limited right to promote the Merchant Affiliate Program and to link to the Merchant Site under the terms and conditions of this Agreement. The Merchant Marks may not be used as a feature or design element of any other logo without prior written authorization from Merchant.

2.2 LinkConnector Ownership Rights. All content, writings, graphics, tables, sounds and other materials on the LinkConnector Site, the design, layout and general look and feel of the LinkConnector Site, and all Intellectual Property embodied therein or pertaining thereto, (other than Merchant supplied materials or Merchant Marks on the LinkConnector Site) shall remain the sole and exclusive property of LinkConnector or its licensors. LinkConnector will retain sole control and ownership over the look and feel, content, layout and design of the LinkConnector Site. Nothing under this Agreement shall be construed as granting to Merchant any license or right in or to any Intellectual Property of LinkConnector.


3. RIGHTS AND OBLIGATIONS OF THE PARTIES.


3.1 LinkConnector's Rights and Obligations.

(a) LinkConnector shall meet the Service Level Guarantee.

(b) LinkConnector shall be solely and exclusively responsible for all operation, hosting, and maintenance on the LinkConnector Site.

(c) LinkConnector shall provide automated, real-time tracking; reporting; and analysis of Merchant Links, Events, and Merchant Events on every Merchant Transaction recorded for an Affiliate.

(d) LinkConnector shall provide monthly commission processing and payment for all Affiliates on behalf of the Merchant.

(e) LinkConnector shall provide or make available the following for Self-Managed account types:

(1) One active Standard Link Campaign. Additional Standard Link Campaigns are available in accordance with section 5.4(b).

(2) One active Event. Additional Events are available in accordance with section 5.4(b).

(f) LinkConnector shall provide or make available the following for Co-Managed account types:

(1) Standard Link Campaigns

(2) Naked Link Campaigns

(3) Source Checker.

(4) Multiple Campaigns.

(5) Multiple Events

(g) LinkConnector shall provide or make available the following for Premier account types:

(1) Standard Link Campaigns

(2) Naked Link Campaigns

(3) Source Checker

(4) Multiple Campaigns

(5) Multiple Events

(6) Review and Approval of Affiliate Applications

(7) Management of Affiliate bonus promotions

(8) Site audits of Affiliates

(h) LinkConnector has the right to not accept individuals, or any multi-level marketing, franchised, reseller, or third party websites, and reserves the right to not accept Merchants in certain vertical markets or Merchants it deems, in its sole discretion, harmful to LinkConnector. Additionally, LinkConnector does not accept Merchant Sites that are under construction or that are personal homepages.

(i) LinkConnector has the right to conduct an audit. No more frequently than once during any 12 month period during the Term and for three years thereafter, LinkConnector may cause an independent certified public accounting firm reasonably acceptable to the other Party to audit Merchant's books and records supporting the amounts owed under this Agreement. The cost of such audit shall be borne exclusively by LinkConnector, provided that Merchant shall reimburse LinkConnector for the cost of such audit in the event such audit reveals that the amount paid to LinkConnector during the period covered by such audit is less than 95% of the amount of such fees actually due for such period. Such audit will be conducted upon no less than fourteen (14) days' prior written notice, during the Merchant's regular business hours at the Merchant's offices and in such manner as not to significantly interfere with the Merchant's normal business activities.

(j) Merchant grants LinkConnector the right and license to distribute or transmit Merchant Links to an Affiliate for use on the Affiliate Site and in an Affiliate's opt-in emails, if applicable.

3.2 Merchant's Rights and Obligations.

(a) Merchant shall be solely and exclusively responsible for all operation, hosting, and maintenance on the Merchant Site(s).

(b) Except as provided herein, Merchant may not modify LinkConnector Merchant Code without prior written consent from LinkConnector. Merchant agrees to use the LinkConnector Merchant Code required to call the Event(s) as provided by LinkConnector for any active Campaign. Merchant may not alter, copy, modify, take, sell, reuse, or divulge any LinkConnector Merchant Code, except as is necessary to partake in the LinkConnector Affiliate Program. Requests for changes to LinkConnector Merchant Code should be sent to in accordance with section 12.7. Failure to meet this obligation may result in a penalty in accordance with section 5.3(e)(1).

(c) Merchant agrees to pay LinkConnector all monies owed to Affiliates for promoting Merchant Services and agrees to pay LinkConnector all LinkConnector Fees, defined herein, related to the account type selected by Merchant.

(d) Merchant agrees to review all Merchant Transactions in LinkConnector's Merchant Manager by each Monthly Closeout and mark, as appropriate, Merchant Transactions as Valid Event(s), Invalid Event(s), or Pending Event(s).

(e) Merchant may change the Event State for Events to Invalid Event in the Affiliate Account in circumstances of (i) product returns; (ii) duplicate entry or other clear error; (iii) non-bona fide Event; and (iv) non-receipt of payment from, or refund of payment to, the User by the Merchant. Merchant shall not have the right to invalidate Merchant Transactions because of a Merchant determination that fees were paid out through other promotional efforts.

(f) Merchant may submit Merchant material for each Event and Merchant Link through the LinkConnector Merchant Manager accessible on LinkConnector's Login page at http://www.linkconnector.com/login.htm. LinkConnector reserves the right, in its sole discretion and without liability, to reject, omit or exclude any Merchant material or Merchant Site for any reason at any time, with or without notice to the Merchant and regardless of whether such Merchant Site was previously accepted.

(g) Merchant may change their account type. Requests for a change of an account type shall be submitted to LinkConnector in accordance with section 12.7 and, if acceptable to LinkConnector at its sole discretion, such requested change of account type shall become effective on the first day of the month following the change request.

(h) Merchant agrees to remove all Expired Code. Failure to meet this obligation may result in a penalty in accordance with section 5.3(e)(2).

(i) Merchant agrees that all communications with Affiliates using LinkConnector's internal e-mail system provided as part of the LinkConnector Services will be solely related to the promotion or execution of the Merchant Affiliate Program, as defined herein.


4. EXCLUSIVITY.


4.1 The Merchant is not barred by this Agreement from participating in any other Affiliate Program offered by a LinkConnector competitor.


5. PAYMENTS.


5.1 Initial Deposit. Merchant will deposit at least (i) three hundred U.S. dollars ($300.00) for Self-Managed Accounts, (ii) two thousand U.S. dollars ($2000.00) for Co-Managed Accounts, or (iii) eight thousand U.S. dollars ($8000.00) for Premier Accounts. If Merchant submits a valid credit card with the application, the Initial Deposit will be processed with the application and the Merchant Account will be immediately available to Merchant. If Merchant chooses on the application to pay the Initial Deposit either (i) by making a PayPal payment into LinkConnector's PayPal account (paypal@linkconnector.com) or (ii) with a check in immediately available funds, Merchant Account will be available to Merchant only after LinkConnector has received the Initial Deposit. The Initial Deposit is non-refundable.

5.2 Pre-Pay Account. Merchant will establish a pre-pay account ("Pre-Pay Account") in the amount of the Initial Deposit. Anytime the Pre-Pay Account balance is equal to or below the Threshold Value after the account is established, Merchant shall add money to the Pre-Pay Account in the amount of the Replenishment Value by either (i) authorizing LinkConnector to charge Merchant's credit card, (ii), making a PayPal payment into LinkConnector's PayPal account (paypal@linkconnector.com) or (iii) by making a payment via check in immediately available funds to LinkConnector. Merchant understands and agrees that Merchant will be charged and the Merchant's Pre-Pay Account will be deducted for all Events, Merchant Events, and LinkConnector Fees, defined herein, generated through the Merchant account. If Merchant deactivates their account, LinkConnector will refund any remaining Pre-Pay Account balance not part of the Initial Deposit in accordance with Section 11.4.

5.3 Setup and Commission Fees. The LinkConnector Setup Fee, LinkConnector Commission, LinkConnector Tracking Commission, and LinkConnector Product Feed Setup Fee shall be collectively known as the "LinkConnector Fee".

(a) LinkConnector Setup Fee. LinkConnector waives the LinkConnector Setup Fee.

(b) LinkConnector Commission. The LinkConnector Commission for each Affiliate Event in a standard or Naked Link Campaign is a percentage of the Affiliate earnings the Merchant sets per Affiliate Event in the Merchant account.

(1) The LinkConnector Commission for Self-Managed Accounts is 20% of monies owed to Affiliates for promoting Merchant Services as indicated by valid Merchant Transactions.

(2) The LinkConnector Commission for Co-Managed Accounts is 25% of monies owed to Affiliates for promoting Merchant Services as indicated by valid Merchant Transactions.

(3) The LinkConnector Commission for Premier Accounts is 30% of monies owed to Affiliates for promoting Merchant Services as indicated by valid Merchant Transactions.

(c) LinkConnector Tracking Commission. LinkConnector Tracking Commissions will be charged to Merchant if Merchant chooses to use one or more Merchant Events or for each time a Merchant calls an Affiliate Event for an expired Campaign ("Expired Affiliate Event Call").

(1) The LinkConnector Tracking Commission for a Self-Managed Account for each Merchant Event or Expired Affiliate Event Call in a standard or Virtual Affiliate Campaign is $0.0050.

(2) The LinkConnector Tracking Commission is included at no additional charge for a Co-Managed Account or Premier Account.

(d) LinkConnector Product Feed Setup Fee.

(1) The LinkConnector Product Feed Setup Fee for a Self-Managed Account is five hundred U.S. dollars ($500.00).

(e) LinkConnector Merchant Penalties.

(1) Penalty for Inoperable Code. For any active campaigns, Merchant will be subject to a penalty for any Inoperable Code lasting three (3) or more calendar days. This penalty will be based on previous Affiliate performance and activity and will be calculated per diem until the issue is resolved or the Campaign(s) expire.

(2) Penalty for Expired Code. LinkConnector reserves the right to charge a penalty based on Merchant's failure to remove LinkConnector code relating to expired Campaign(s). LinkConnector also reserves the right to display an error message on Merchant's website(s) for expired code.

5.4 Minimum LinkConnector Fees. For any period after the initial Grace Period (if applicable), Merchant will be charged The Minimum LinkConnector Fee each month as set forth below.

(a) The Minimum LinkConnector Fee for a Self-Managed Account is fifty U.S. dollars ($50). This fee will be charged monthly on the first day of the month ("Status Day") commencing on the first full month after merchant sign-up. The following items will increase the Minimum LinkConnector Fee for a Self-Managed Account as follows:

(1) Each additional active Campaign as calculated on Status Day will increase The Minimum LinkConnector Fee for a Self-Managed Account twenty-five U.S. dollars ($25) per month.

(2) Each additional Event used in an active Campaign as calculated on Status Day will increase The Minimum LinkConnector Fee for a Self-Managed Account twenty-five U.S. dollars ($25) per month.

(3) Use of Pending Sale functionality will increase The Minimum LinkConnector Fee for a Self-Managed Account fifty U.S. dollars ($50) per month.

(b) The Minimum LinkConnector Fee for a Co-Managed Account is five hundred U.S. dollars ($500) before June 30, 2008 and one thousand U.S. dollars ($1,000) after June 30, 2008. Due to the two month grace period for this account type, this fee will commence on the first day of the third month after merchant sign-up.

(c) The Minimum LinkConnector Fee for a Premier Account is two thousand U.S. dollars ($2000). Due to the two month grace period for this account type, this fee will commence on the first day of the third month after merchant sign-up.

5.5 Payment Terms.

(a) For payments due under Sections 5.3 and 5.4, the Merchant's Pre-Pay Account shall be debited. When the Pre-Pay Account is equal to or below the Threshold Value, the Merchant shall replenish the account in the amount of the Replenishment Value as set forth in section 5.2. The Merchant shall choose, from then available options, both the Threshold Value and the Replenishment Value online using LinkConnector's Merchant Manager.

(b) All payments are based on Events and Merchant Events as defined, accounted, and audited by LinkConnector. LinkConnector reserves the right to set and negotiate specific payment terms on an individual basis.

(c) Affiliates will typically be paid within twenty (20) business days after the end of an applicable month. All accounts will be settled in U.S. dollars . No checks will be issued for any amounts less than $25. Any amounts less than $25 will carry over to the next month. Every U.S. based Merchant and Affiliate account (where applicable) must have a unique taxpayer identification number (TIN) or Social Security Number. Payments LinkConnector makes on behalf of Merchant for any monies owed to Affiliates for promoting Merchant Services will be made to U.S. based Affiliate accounts only if they provide proper tax identification information.

(d) A Merchant's right to access Merchant account with LinkConnector is subject to any limits established by LinkConnector, its contractors, or by credit card issuer. Should Merchant's account drop below zero balance, LinkConnector has the right to suspend Merchant's account at LinkConnector's sole discretion.

(e) Returned or cancelled payment bank/service fees due to any error or omission in Merchant's account are the Merchant's responsibility, and will be deducted from the Merchant Pre-Pay Account.


6. REPRESENTATIONS, WARRANTIES AND COVENANTS.


6.1 By LinkConnector. LinkConnector represents, warrants and covenants that: (i) it has sufficient rights to grant Merchant the rights and licenses set forth herein; (ii) to the best of its knowledge, the LinkConnector Services and the LinkConnector Site does not and will not violate any applicable law or regulation; (iii) the execution, delivery and performance of this Agreement by it does not conflict with any agreement to which it is a party or by which it may be bound; (iv) it has full legal authority to enter into this Agreement and to carry out the provisions hereof; (v) to the best of its knowledge, the LinkConnector Services and the LinkConnector Site do not infringe in any manner any copyright, patent, trademark, trade secret or other Intellectual Property right of any third party; (vi) to the best of its knowledge, the LinkConnector Services and the LinkConnector Site do not breach any duty toward or rights of any person or entity including, without limitation, rights of publicity or privacy, or has not otherwise resulted in any consumer fraud, product liability, tort, breach of contract, injury, damage or harm of any kind to any person or entity; (vii) the LinkConnector Services and the LinkConnector Site are not false or misleading; (viii) the LinkConnector Services and the LinkConnector Site do not produce, provide or are in any manner related to pornographic products or services (which LinkConnector shall have complete discretion to define); and (ix) the LinkConnector Services and the LinkConnector Site are neither defamatory, libelous, militant, hateful, slanderous or threatening.

6.2 By Merchant. Merchant represents, warrants and covenants that: (i) it has sufficient rights to grant LinkConnector the rights and licenses set forth herein; (ii) to the best of its knowledge, the Merchant Services and the Merchant Site does not and will not violate any applicable law or regulation; (iii) the execution, delivery and performance of this Agreement by it does not conflict with any agreement to which it is a party or by which it may be bound; (iv) it has full legal authority to enter into this Agreement and to carry out the provisions hereof; (v) to the best of its knowledge, the Merchant Services and the Merchant Site do not infringe in any manner any copyright, patent, trademark, trade secret or other Intellectual Property right of any third party; (vi) to the best of its knowledge, the Merchant Services and the Merchant Site do not breach any duty toward or rights of any person or entity including, without limitation, rights of publicity or privacy, or has not otherwise resulted in any consumer fraud, product liability, tort, breach of contract, injury, damage or harm of any kind to any person or entity; (vii) the Merchant Services and the Merchant Site are not false or misleading; (viii) the Merchant Services and the Merchant Site do not produce, provide or are in any manner related to pornographic products or services (which LinkConnector shall have complete discretion to define), or their subsidiaries or foundations funded by such companies whose function is to improve acceptance of such products by the public; and (ix) the Merchant Services and the Merchant Site are neither defamatory, libelous, militant, hateful, slanderous or threatening (which LinkConnector shall have complete discretion to define).

Merchant further represents that all information provided to LinkConnector for the purpose of enrolling as a merchant will be accurate, complete and current. Merchant is responsible for keeping contact information up to date, including but not limited to financial information and contact emails.


7. DISCLAIMERS; LIMITATION OF LIABILITY.


7.1 Disclaimer of Warranties. EXCEPT AS SET FORTH IN SECTIONS 3 AND 6, NEITHER PARTY MAKES ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, AS TO THE MERCHANT SERVICE OR THE LINKCONNECTOR SERVICE INCLUDING, BUT NOT LIMITED TO, A WARRANTY OF FITNESS FOR A PARTICULAR PURPOSE OR WARRANTY OF MERCHANTABILITY.

7.2 Limitation of Liability. EXCEPT FOR A BREACH OF THE CONFIDENTIALITY AND PRIVACY PROVISIONS OF SECTION 9 AND INDEMNIFICATION OBLIGATIONS ARISING UNDER SECTION 10, IN NO EVENT SHALL EITHER PARTY, OR ITS RESPECTIVE AFFILIATES, SUBSIDIARIES, PARENT COMPANIES OR THEIR RESPECTIVE OFFICERS, DIRECTORS, AGENTS OR EMPLOYEES, BE LIABLE TO THE OTHER PARTY FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, POTENTIAL OR CONSEQUENTIAL DAMAGES (INCLUDING, WITHOUT LIMITATION, LOSS OF OPPORTUNITY, LOSS OF GOODWILL, LOST PROFITS OR LOST REVENUES) EVEN IF A PARTY HAS BEEN PREVIOUSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.


8. FORCE MAJEURE.


8.1 A party shall not be considered to be in default in the performance of any obligations under this Agreement when a failure of performance is due to an uncontrollable force. The term "uncontrollable force," as used in this Agreement, shall mean an unanticipated event which is not reasonably within the control of the affected party and which by exercise of reasonable due diligence, such affected party could not reasonably have been expected to avoid, overcome or obtain or cause to be obtained a commercially reasonable substitute therefor. Such causes may include, without limitation, the following: flood, earthquake, tornado, storm, fire, terrorist attack, explosion, public emergency, civil disobedience, labor dispute, labor or material shortage, sabotage, restraint by court order or public authority (whether valid or invalid), and action or non-action by or inability to obtain or keep the necessary authorizations or approvals from any governmental agency or authority; however, no party shall be relieved of its obligations hereunder, if its failure of performance is due to removable or remediable causes which such party fails to remove or remedy using commercially reasonable efforts within a reasonable time period. Either party rendered unable to fulfill any of its obligations under this Agreement by reason of an uncontrollable force shall give prompt notice of such fact to the other, followed by written confirmation of that notice, and shall exercise due diligence to remove such inability with all reasonable dispatch.


9. INDEMNIFICATION.


9.1 By Merchant. Merchant agrees to indemnify, defend and hold harmless LinkConnector and its officers, directors, employees, agents, successors and assigns from and against any and all losses, liabilities, damages, penalties and claims and all related costs and expenses (including reasonable attorneys' fees) related to claims made by third parties against LinkConnector: (i) alleging that Merchant's Marks or other Intellectual Property infringe the patents, copyrights, trademarks or service marks or other Intellectual Property rights of such third parties; (ii) arising out of or relating to the Merchant Service or the Merchant Marks; or (iii) due to a breach by Merchant of its warranties, representations, obligations or covenants or otherwise breaches this Agreement.

9.2 By LinkConnector. LinkConnector agrees to indemnify, defend and hold harmless Merchant and its officers, directors, employees, agents, successors and assigns from and against any and all losses, liabilities, damages, penalties and claims and all related costs and expenses (including reasonable attorneys' fees) related to claims made by third parties against Merchant: (i) alleging that LinkConnector's Marks or other Intellectual Property infringe the patents, copyrights, trademarks or service marks or other Intellectual Property rights of such third parties; or (ii) due to a breach by LinkConnector of its warranties, representations, obligations or covenants or otherwise breaches this Agreement.

9.3 Procedures. The Indemnified Party shall (i) promptly notify the Indemnifying Party in writing of such suit, claim, or proceeding; (ii) give the Indemnifying Party, at its expense, reasonable information, assistance and cooperation required to defend such suit, claim, or proceeding; and (iii) allow the Indemnifying Party to control the defense of any such action and all negotiations for its settlement or compromise. The Indemnified Party may be represented in the defense of any such claim, at the Indemnified Party's expense, by counsel of the Indemnified Party's selection. The Indemnifying Party shall have no liability for settlements or costs incurred without its consent. The Indemnifying Party shall not enter into any settlement that imposes liability or restrictions on the Indemnified Party without the Indemnified Party's prior written consent, such consent not to be unreasonably withheld or delayed.


10. OWNERSHIP OF END USER DATA; CONFIDENTIALITY, AFFILIATE RELATIONSHIP.


10.1 Confidentiality. LinkConnector and Merchant agree that any and all information identified by the other as "Confidential" and/or "Proprietary", or which, under all of the circumstances, ought reasonably to be treated as Confidential and/or Proprietary, will not be directly or indirectly disclosed to any third person without the express consent of the other party for a period of three (3) years following termination of this Agreement and that neither party will make use of Confidential Information except under the terms of this Agreement. These confidentiality obligations shall not apply to any information which: (i) is or subsequently becomes available to the general public other than through a breach by the receiving party; (ii) is already known to the receiving party before disclosure by the disclosing party; (iii) is developed through the independent efforts of the receiving party; (iv) the receiving party rightfully receives from a third party without restriction as to confidentiality or use; or (v) is requested pursuant to a subpoena; provided, that the party responding to such subpoena gives the other party reasonable notice and opportunity to intervene to quash such subpoena.

10.2 Privacy of Consumer Information. Notwithstanding anything in this Agreement to the contrary, if it is necessary for Merchant to disclose any End User Data to LinkConnector for any reason, LinkConnector agrees that at no time shall LinkConnector use or disclose any such End User Data that LinkConnector may obtain in connection with this Agreement, except as required by law; provided that nothing herein shall require Merchant to disclose End User Data to LinkConnector.

10.3 Affiliate Relationship. During the Term of this Agreement and for 6 months thereafter, Merchant shall not knowingly solicit any Affiliate that is obtained through the LinkConnector Services, nor shall Merchant transfer any Affiliate obtained through the LinkConnector Services to any third party provider or to any in-house program substantially similar to the LinkConnector Services. Additionally, Merchant shall not encourage any such Affiliate to so transfer. In the event Merchant does violate this provision, Merchant shall pay LinkConnector what LinkConnector would have otherwise earned had such a violation not occurred. Except as expressly set forth in this paragraph, nothing herein shall be deemed to restrict Merchant from entering into independent strategic partnerships or other agreements with Affiliates, or to prohibit Merchant from advertising, merchandising or promoting its products or services.


11. TERM OF AGREEMENT AND TERMINATION.


If Merchant is dissatisfied with Merchant Account in the LinkConnector Affiliate Program or with any of the terms and conditions contained herein, Merchant's sole and exclusive remedy is to terminate Merchant account. Merchant may cancel participation in the LinkConnector Affiliate Program at any time after meeting Termination Requirements, in accordance with section 11.3.2, by sending notice in accordance with section 12.7.

11.1 Term. The term of this Agreement shall begin on the date the Merchant applies for an account and shall continue until terminated by any of the actions enumerated in section 11.2.

11.2 Termination. This Agreement will terminate in the event of any of the following:

(a) immediately after a material breach, provided that the non-breaching party gives the other written notice of a material breach by the other of this Agreement and requests a cure, unless the breach is cured that day;

(b) immediately by either party after meeting applicable Termination Requirements, in accordance with section 11.3.

11.3 Termination Requirements.

11.3.1 LinkConnector may terminate this Agreement once notice of termination has been sent to Merchant in accordance with section 12.7.

11.3.2 Merchant may terminate this Agreement only after satisfying all of the following requirements:

(a) Once Merchant has expired all active Campaigns with seven (7) days notice to Affiliates approved for such Campaigns; and

(b) Once Merchant has removed all LinkConnector Merchant Code required to call the Event(s) as provided by LinkConnector for any Campaign; and

(c) Once notice of termination is received by LinkConnector in accordance with section 12.7.

11.4 Effect of Termination. Upon termination of this Agreement, all licenses granted by Merchant hereunder shall automatically terminate. Merchant shall review all Merchant Transactions in LinkConnector's Merchant Manager by the Monthly Closeout following Termination and mark, as appropriate, Merchant Transactions as valid or invalid. Any remaining amount in the Merchant's Pre-Pay account that is not part of the Initial Deposit shall be returned to Merchant after the Monthly Closeout following such termination within 30 days after the applicable Monthly Closeout.

11.5 Survival. Sections 5 (to the extent the payment obligations accrue prior to termination), 7, 9, 10, 11.4 and 12 shall survive any expiration or termination of this Agreement.

11.6 Suspension. LinkConnector reserves the right, at its sole discretion to suspend the Merchant if it suspects a material breach of section 3.2. If LinkConnector takes action to suspend, LinkConnector may do so immediately, but LinkConnector is not relieved of its obligation to notify the Merchant per section 11.2(a).


12. General


12.1 Choice of Law. The Parties agree that this Agreement shall be governed by and interpreted in accordance with the laws of the State of North Carolina (including by not limited to the Uniform Electronic Transactions Act as enacted in North Carolina), without regard to conflict of laws provisions thereof. Furthermore, the parties agree that any dispute (including litigation) that arises between the parties shall have its venue in the state or federal courts of Wake County, North Carolina.

12.2 Assignment. Merchant may not assign all or any portion of this Agreement without the prior written consent of LinkConnector, which consent may be withheld at LinkConnector's sole discretion.

12.3 Relationship of the Parties. No partnership, joint venture, employment, agency, franchise, or other form of agreement or relationship is intended by this Agreement. The parties shall be independent contractors for all purposes in connection with this Agreement.

12.4 Entire Agreement. The parties agree that this Agreement constitutes the entire agreement between the parties as of the date hereof with respect to the subject matter hereof and supersedes all prior and contemporaneous communications, whether oral or written. The parties agree that this Agreement may be modified or amended from time to time hereafter by LinkConnector as it deems necessary and Merchant agrees (in consideration for LinkConnector agreeing to continue doing business with Merchant) to be bound by such amendments, however, no such modification or amendment shall act to increase any financial obligation which Merchant may otherwise have to LinkConnector pursuant to this Agreement.

12.5 Press Releases. Neither party shall issue any press release or announcement relating to the relationship contemplated by this Agreement without the prior written consent of the other party.

12.6 Counterparts. This Agreement may be executed in one or more counterparts, each of which shall be deemed an original, but all of which taken together shall constitute one and the same instrument.

12.7 Notices. All notices, requests, consents, and other communications under this Agreement from Merchant shall be in writing and shall be deemed delivered (i) two business days after being sent by registered or certified mail, return receipt requested, postage prepaid; (ii) one business day after being sent via a reputable nationwide overnight courier service guaranteeing next business day delivery; or (iii) immediately if via electronic mail if the form available in LinkConnector's Merchant Manager is used. If from LinkConnector to Merchant, immediately upon electronic mail to the primary contact email address is deemed an acceptable means of notification. In each case to the intended recipient as set forth below:

If to Merchant by electronic mail to the primary contact email address,

If to LinkConnector Corporation, at 1135 Kildaire Farm Rd., Suite 200, Cary, N.C. 27511, Attention: Choots Humphries, or via electronic mail using the form available at http://www.linkconnector.com/member/contact.htm or at such other address or addresses as may have been furnished in writing by LinkConnector to the other Party in the manner set forth in this section, with a copy to Richard Stephenson, Stephenson & Stephenson, LLP, 580 New Waverly Place, Suite 240, Cary, NC 27511 as deemed appropriate;

12.8 Section Headings. Section headings are for descriptive purposes only and shall not be used to interpret the meaning of this Agreement.

12.9 Attorneys' Fees. If either party fails to pay any amounts due under this Agreement or otherwise breaches this Agreement and the non-breaching party retains an attorney to collect such amounts or remedy such breach, then the breaching party shall be obligated to pay any amounts due herein including said non-breaching party's reasonable attorneys' fees incurred in collecting such amounts and court costs.

12.10 Non-Waiver. No delay or omission of either party in exercising any right accruing upon any default of the other party shall impair any such right or be construed to be a waiver thereof, and every such right may be exercised at any time during the continuance of such default. A waiver by either of the parties of a breach or a default under any of the terms and conditions of this Agreement by the other party shall not be construed to be a waiver thereof. A waiver by either of the parties of a breach or a default under any of the terms and conditions of this Agreement by the other party shall not be construed to be a waiver of any subsequent breach or default of any other term or condition of this Agreement.

12.11 Refund Policy. After completion of the Term, Merchant may request via written notice that LinkConnector refund any remaining Pre-Pay Account balance not part of the Initial Deposit. This refund will be issued in accordance with Section 11.4.