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How does Naked Link Technology® track transactions on the Web?

What happens if a merchant haphazardly removes their tracking code?

Can I use Naked Link Technology for Email campaigns, PPC search promotion, or deep linking?

What's the skinny with deep-linking? Is it necessary to have LinkConnector code present on every page of the merchant's site?

How transparent is Naked Link Technology?


How does Naked Link Technology track transactions on the Web?


LinkConnector uses cookie tracking. Merchants with Naked Link campaigns are provided with script that they place on all their landing pages. This script calls LinkConnector to determine the affiliate based upon the referring site. The script then writes a cookie that is used later, once a sale (or lead) event call is made by a valid merchant.

When a sale happens, LinkConnector looks for that cookie it wrote and assigns the credit just the same as a standard (traditional) linking campaign. So, if the user does have a cookie, then LinkConnector records the sale.


What happens if a merchant haphazardly removes their tracking code?


LinkConnector runs a daily script across all Naked Link merchant sites to ensure their tracking code is in place. If it is not in place, LinkConnector is alerted and takes immediate action to protect the affiliate's commissions.


Can I use Naked Link Technology for Email campaigns, PPC search promotion, or deep linking?


No. Standard linking campaigns are better suited for these types of promotions. Since the vast majority (over 99%) of our merchants that run a Naked Link campaign also run a Standard campaign with LinkConnector, this poses no problem. In fact, 87% of our merchants currently run Standard campaigns only in our network.


What's the skinny with deep-linking? Is it necessary to have LinkConnector code present on every page of the merchant's site?


Merchants place code only on the landing pages of their site that they wish their affiliates to target. For a merchant, it really waters down the value of Naked Links to send traffic to every page. Merchants typically pick one or two key pages to promote and add to the database. While deep linking can be applied to any link in LinkConnector, using deep linking in a Naked Link campaign is counterproductive to the benefits potentially realized by both the affiliate and the merchant for employing Naked Link Technology.

It is important to note that Naked Link Technology is not a universal remedy, but another option. We strongly recommend to our merchants that use Naked Link campaigns to use standard campaigns in LinkConnector as well, and the vast majority comply. If you require deep-linking, look for a standard campaign from the merchant, or request it through the LinkConnector Affiliate Manager interface.


How transparent is Naked Link Technology?


Both a merchant and affiliate have the ability to make a Naked Link campaign completely transparent. For affiliates, they may choose to remove the LinkConnector code that records impressions. While this gives an affiliate less metrics with which to evaluate their promotions, they still have one of the most popular metrics—earnings per click. A merchant can make a Naked Link campaign completely transparent by using LinkConnector's server-side version of the code on their landing pages. While this requires more effort on the merchant's part, it serves to make the campaign completely transparent. Plus, as an added benefit, it doesn't rely on a web user having JavaScript enabled, so tracking may be more accurate for affiliates.