Learn About the Different Segment Strategies to Maximize Your ROI
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Early Season
Officially Starts on January 19 and Lasts Through Mid-February
 More than 50% of returns occur during this wave
Target consumers anxious to get a refund
Peak of this wave usually occurs on Super Bowl weekend
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Mid-Season
Mid Season Slump Occurs After First Wave, Lasting Through the End of March
Only about 20% of returns are completed during this timeframe
Target consumers less anxious for a refund or those having more complex returns
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Late Season
Last Two Weeks Represent High Potential for Making Additional Commissions
Over 25% of consumers wait until this final wave
Target consumers looking for ways to minimize taxes owed
Biggest portion of this wave usually occurs between April 10 and April 18
April 18 also represents an opportunity to promote Online Tax Extensions
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LC Merchant |
Campaign Name |
Commission |
Previous TY EPC |
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40% Sale | $1.40 Sale
|
$36.87 | 
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15% Sale | $1.25 Lead
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$29.97 | 
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*Available March 2016
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$8.00 Sale
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$80.44 | 
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