Why Top Affiliates Choose The Securities Institute of America

The Securities Institute of America (SIA) affiliate program is built for partners who want exceptional conversion rates, high average order values, and reliable commissions in a mandated, evergreen market.

Some of our top affiliates consistently see conversion rates of up to 20%, driven by high-intent traffic, an average order value of $204, and 25% commissions on every sale. This combination makes SIA one of the most compelling affiliate opportunities in financial-services education.

A Market That Must Buy

Virtually every individual who enters the financial services industry is required to pass at least three securities exams and often many more as they advance their careers. While these exams are mandatory, how candidates prepare is not regulated, creating a competitive but highly lucrative open market for exam-prep solutions.

This is a mandated learning environment, and mandated learning products are among the highest-converting education offerings available. Students don'tt browse casually - they arrive with urgency and intent. As a result, most visitors purchase on their initial visit, often within minutes of landing on the page.

Even more compelling: the average test-taker purchases materials from 2.3 different vendors, making it common for students to buy SIA products even if they are already using another provider.

A Complete Ecosystem of Exam Prep Solutions

The Securities Institute of America is uniquely positioned to capture this demand. We offer world-class textbooks, robust online test banks, and state-of-the-art video training classes covering 19 financial services licensing exams. With hundreds of SKUs, affiliates can monetize virtually every visitor scenario from first-time test-takers to seasoned professionals adding new licenses.

Our product lineup includes:

  • Complete Self-Study Solutions (textbooks, test banks, eBooks, and video training)
  • Exam-specific video packages
  • Standalone test banks and textbooks designed to supplement other programs

    Every product is engineered to convert and designed to give students the confidence to purchase immediately.

    Built for Conversion and Scale

  • Immediate access to all online products upon purchase
  • Physical textbooks automatically shipped via UPS, ensuring fast, trusted fulfillment
  • Proven pricing and bundling strategies that drive higher AOV
  • A brand trusted by thousands of financial professionals nationwide

    For affiliates, this means less friction, faster decisions, and higher commissions per click.


    Partner With a Category Leader
    If you're looking to monetize traffic in a market where customers must buy, buy quickly, and often buy more than once, the Securities Institute of America affiliate program delivers unmatched performance.

    High intent. High conversion. High commissions. Join SIA and start earning 20% commissions promoting exam-prep products that students rely on to pass - and that affiliates rely on to scale.


    Virtually every single individual who enters the financial services business is required to pass at least 3 securities exams. And this is just to enter the business. Most agents are required to pass even more licensing exams. While the industry requires individuals to pass these exams; it does not put any requirements on how the individual prepares to take the test.

    Mandated learning programs are among the best selling programs as the individual has no choice but to obtain the knowledge required to pass the test. Most visitors purchase these products on the initial visit within several minutes of landing on the page. Additionally, most students purchase learning products from more than one source. The average test-taker purchases material from 2.3 venders.

    The Securities Institute is extremely well positioned to meet all of the training needs for financial services professionals. With world-class textbooks, online test banks and state-of-the-art video training classes. Our products are head and shoulders above the competition. We offer training material for more than 15 Financial Services exams and have literally hundreds of products to meet the visitors' needs. From complete self-study Solutions which contain textbooks, test banks, ebooks and video training, to single products designed to supplement the training received elsewhere. Best of all, our training comes with a greenlight money back guarantee which provides students with the confidence they need to make the purchase and use the material to prepare for the exam. Students are granted access to online products immediately upon purchase and all textbooks are automatically shipped from Amazon.

    This program is an exceptional opportunity to add additional revenue sources for established schools, ecom sites and marketing Pros. We are particularly interested in partnering with CPA training providers as more than 80% of CPAs are becoming licensed to sell securities. For established schools and other training providers we are interested in building out white labeled Securities exam prep pages on their site to offer directly to their clients.

    We are offering a 20% commission to all the affiliates with our average order value of approximately $212.
    Some of our current Affiliates see conversion rates of over 5%.