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Paula Deen's Popular Online Cooking Store Launches Exclusively in the LinkConnector Network


The New Paula Deen Store Program, Operated by Cooking.com and Found Exclusively on the LinkConnector Affiliate Marketing Network, Has Launched Just in Time for Sales to Sizzle During the Outdoor Cooking Season

CARY, NC — June 2, 2011 — Paula Deen, who cooks for world leaders, is a best-selling author and is concurrently on four shows running on the Food Network, has added to her repertoire an exclusive merchant program in the LinkConnector Affiliate Marketing Network (http://www.linkconnector.com/) to promote sales for her cookware and bakeware site, the PaulaDeenStore.com. The Paula Deen Store Campaign provides affiliate partners with coupons, a product feed and a competitive payout, and has strategically launched at the start of the summer season, the time of peak activity for the e-Retailer. This campaign marks the second well-known name in the cooking industry that Cooking.com has brought into the LinkConnector Network this year, giving affiliates another popular and proven brand to earn with.

One key feature of the Paula Deen Store Campaign is the availability of coupons and promotions. Frequently, the store will feature 50% off or offer a bonus coffee with a customer order. Regular merchant promotions enable stronger conversions and provide leverage for affiliates to increase earnings with. Obtaining Paula Deen Store's promotional information is also simple with LinkConnector Affiliates' ability to pull the Coupon/Promo Feed via their Affiliate Manager interface, FTP, or an API call. The Paula Deen Store Campaign has a regularly updated product feed featuring 7,000 cooking-related products. Other attractive campaign aspects include an easy-to-shop website and knowledgeable staff ready to close sales. The Paula Deen Store offers a competitive payout of 7% per sale and has an average order size of $57.

"We're excited to bring over the Paula Deen Store, our second Cooking.com brand to enter the LinkConnector Network," said Ruben Leyva of Cooking.com, the established online retailer operating in partnership with Paula Deen. "Now is a great time for affiliates to earn with our program as the start of summertime marks the beginning of our sales spike. Grilling out, yard parities, and several festive holidays, such as the Fourth of July, ensure high sales volume and strong customer conversions over the next several months."

The story behind the Paula Deen brand is a unique one, forged from the quintessential American Dream. After growing up in Georgia in her grandmother's kitchen, Paula was met with several tragedies by her early twenties, including the loss of both her parents and a debilitating disease. She persevered through these early years of depression, kept cooking, and soon opened an in-home catering business. This business sprouted into a restaurant, and today, Paula has multiple television shows, countless cookbooks, a magazine, an ever-expanding product line, and several Southern-style restaurants. With her well-built brand and loyal following, LinkConnector Affiliates should be able to readily engage and convert their traffic.

About the Paula Deen Store
PaulaDeenStore.com, which is operated by Cooking.com, was formed so that you can order all Paula Deen branded products as well as a selection of more than 7,000 additional cooking-related items to be delivered right to your home. PaulaDeenStore.com is staffed with a knowledgeable customer service team that's ready to answer any question and offers a guaranteed, easy-to-shop site and efficient, affordable delivery every time.

To join the PaulaDeenStore.com LinkConnector Affiliate Program, visit: https://www.linkconnector.com/affiliateprogram.htm?mid=50938.

About LinkConnector
LinkConnector, an Affiliate Marketing Network (http://www.linkconnector.com/) headquartered in Cary, NC, provides progressive solutions for merchants and affiliates, enabling them to increase online revenue and drive results. Since its inception in 2004, the company has continuously introduced new technologies to the industry, such as the Affiliate Widget Builder, advanced FraudFREE™ Protection System, Pending Sale functionality, patent-pending Naked Link Technology®, and Affiliate Connections™ optimizing technology to better meet affiliate and merchant expectations in a rapidly evolving industry. LinkConnector maintains a strong emphasis on network quality and stands by its zero tolerance fraud policy. Complementing its technological advances and innovative approach to Affiliate Marketing, LinkConnector also offers proven traditional affiliate marketing tools and approaches, such as standard linking campaigns. Combined with superior customer service, LinkConnector provides its merchants and affiliates a measurable edge in the market.

LinkConnector is operating as the fastest growing Affiliate Marketing Network—especially among Internet Retailer Top 500 companies.

Join free or learn more at www.linkconnector.com (http://www.linkconnector.com/).

Follow us on Twitter at http://twitter.com/LinkConnector.

PR Contact:
Jackie Lane Bates
LinkConnector
lc.pr@linkconnector.com
www.linkconnector.com
(919) 468-5150, x4002



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