LinkConnector's New Pending Sale Functionality Reduces Fraud RisksMerchants Can Now Use a Pay-Per-Sale Campaign Regardless of Where and When a Transaction is Finalized CARY, NC — December 13, 2004 — LinkConnector (http://www.linkconnector.com/), an affiliate marketing network, today announced new functionality that will allow more merchants to launch pay-per-sale affiliate promotions, thereby eliminating most of the fraud risks associated with running an Affiliate Marketing campaign. In most affiliate networks, a pay-per-sale affiliate campaign is only available to merchants who are able to finalize the sale process online while the consumer is still present on the merchant's site. Merchants who can't do this are forced to run a pay-per-click or pay-per-lead promotion with affiliates, which exposes them to more potential fraud. LinkConnector's Pending Sale functionality opens up pay-per-sale campaigns to any merchant who begins their sale process online. Merchants now can use a pay-per-sale affiliate campaign regardless of where and when an online sale transaction is finalized. While Internet commerce continues to grow significantly each year, a large percentage of Internet sales are not finalized in an online shopping cart. This means that a large group of merchants can not use a pay-per-sale affiliate promotion to promote their business and increase sales. While these merchants have historically relied on the riskier pay-per-click and pay-per-lead promotions, the increasing use of click rings, automated click bots, and other forms of affiliate fraud have led many of these merchants to abandon Affiliate Marketing entirely. LinkConnector's Pending Sale functionality allows these merchants to return with a reliable pay-per-sale promotion. LinkConnector's Pending Sale functionality allows a merchant to classify any sale as a pending sale. Reasons for doing so include processing a credit card offline, order verification, paying for a service without a credit card (e.g., direct debit, from a tax refund, etc.), as well as other post-sale requirements. Once post-sale requirements have been met, the merchant validates the sale so the affiliate can be compensated. By ensuring a sale is valid and complete before making a payment to an affiliate, a merchant eliminates any risk associated with an affiliate transaction and can afford to pay honest affiliates more for each sale. Affiliates also benefit from this new functionality by having more merchants return to Affiliate Marketing. These additional merchants will compete for an affiliate's traffic thereby driving rewards up. In addition to the pay-per-sale event, LinkConnector has also applied this functionality to its pay-per-lead event. Acquiring potential customers with the pay-per-lead promotion is typically viewed as riskier for merchants whose online business can't take advantage of a pay-per-sale promotion. LinkConnector's Pending Sale functionality alleviates most of this increased risk. Merchants are now able to review leads as they receive them and eliminate leads obviously created by click rings and automated click bots. Again, honest affiliates benefit by allowing merchants to pay more for each legitimate lead. About LinkConnector.com LinkConnector is an affiliate marketing network, helping merchants and affiliates increase online sales. LinkConnector is redefining affiliate marketing with its ground-breaking technologies, Naked Link Technology® and Virtual Affiliate™ tracking. Naked Link Technology gives merchants a unique edge over competitors—merchants can now boost their organic rankings through an enhanced link building campaign while they promote their site in LinkConnector's Affiliate Program. Virtual Affiliate™ tracking allows merchants to track, in real time, virtual affiliates such as organic search engines. Equipped with LinkConnector's new tools, including advanced ROI tracking, merchants can take their organic and paid search campaigns to new levels. Visit http://www.linkconnector.com/ to find out more about new LinkConnector technologies. PR Contacts: LinkConnector Corporation Jackie Lane Bates Phone: 919.468.5150 Other Press ReleasesApril 18, 2013 LinkConnector Provides a Simple Plan for GAN Merchants and Advertisers to Seamlessly Transition Their Merchant Programs February 28, 2013 LinkConnector Merchant Offers Go Viral with the Network’s Newest Technology, Shareable Offers November 28, 2012 LinkConnector Merchants Took Advantage of Heightened Consumer Demand for Mobile Shopping on Cyber Monday August 24, 2012 LinkConnector Identified as the Sixth Most Popular Affiliate Marketing Network July 18, 2012 LinkConnector Growth Spurs Expansion into New Headquarters September 27, 2011 LinkConnector Lands in the 2011 Inc. 500|5000 List and Gains Recognition As Being One of America's Fastest-Growing Private Companies August 11, 2011 Affiliates Earn Up to 43 Percent Higher Earnings with iStockphoto's Exclusive LinkConnector Campaign June 28, 2011 Over 20,000 Affiliates Have Joined LinkConnector, and the Network Expects This Number to Grow by 25% Within One Year June 14, 2011 Global Value Commerce Teed Up Its LinkConnector Program for Peak Season and Captured Another Year of Exponential Growth June 2, 2011 Paula Deen's Popular Online Cooking Store Launches Exclusively in the LinkConnector Network February 15, 2011 The RachaelRayStore.com Gets Cooking in the LinkConnector Network December 7, 2010 Pat Boone All-American Meats and LinkConnector Partner for a Good Cause May 18, 2010 RitzPix.com, a Leading eRetailer, Joins LinkConnector and Heats Up Summer Sales April 13, 2010 Top Boating and Watersports Retailer, Overton's, Makes Waves in the LinkConnector Network with New Campaign March 18, 2010 Best Time to Buy Eyewear? Sales Show Summer: Affiliates at LinkConnector Set to Profit with BestBuyEyeGlasses.com November 11, 2009 LinkConnector Breaks New Ground with NLT Plus, Taking its Patent-Pending Naked Link Technology® to a New Level August 10, 2009 Exclusive Offers, Great Coupons and Coupon Codes from LinkConnector and Offers.com July 21, 2009 Parts Express, a Top 500 e-Retailer, Revs Up Summer Sales with the Launch of its New LinkConnector Program January 29, 2009 Aqua Superstore, an Internet Top 500 Retailer, Makes a Splash with its New LinkConnector Program December 17, 2008 Affiliates Deck Their Widgets with LinkConnector's New Seasonal Templates September 4, 2008 Gander Mountain, LinkConnector's New Trailblazer Merchant and a Top 500 Internet Retailer, Gives Affiliates a Fresh Offer in the Outdoor Vertical August 12, 2008 LinkConnector Steps Into a New Niche for Affiliates with the Addition of Boot Barn Inc., a Top 500 Online Retailer August 5, 2008 LinkConnector Drives a Growing Percentage of the Internet Retailer's Top 500 Merchants and Closes the Gap with the Big Three July 22, 2008 LinkConnector Adds a Bold New Accent to Its Network with RugsUSA.com, a Top 500 Online Retailer June 19, 2008 LinkConnector Welcomes Showstopper Merchant, hats.com, and Tops Off a Growing List of Leading Online Retailers May 13, 2008 JC Whitney's Launch in the LinkConnector Affiliate Marketing Network Revs Revenue Potential for Affiliates April 25, 2008 LinkConnector Welcomes Top 500 Online Retailer, Peapod, and Produces a Fruitful New Affiliate Marketing Program April 15, 2008 LinkConnector Announces the Launch of Leading Online Textbook Retailer, eCampus.com April 10, 2008 LinkConnector Launches an Affiliate Marketing Program for PhotoWorks April 8, 2008 Introducing the LinkConnector Widget, a Powerful Web 2.0 Tool for Affiliates March 11, 2008 LasikPlus Partners with LinkConnector to Create a New Focus: A Competitive Affiliate Marketing Program January 23, 2008 LinkConnector Triples Its Market Share Among Internet's Top 500 Retailers December 6, 2007 LinkConnector's New Product Feed Creatives Give Affiliate Websites an Edge October 9, 2007 No Tricks, Only a Treat with LinkConnector's Exclusive New Merchant, Halloween Express August 20, 2007 LinkConnector Launches B2B Affiliate Partner Program for Getty Images July 17, 2007 LinkConnector Welcomes Wordtracker and Provides an Industry-Leading Offer for Affiliates June 5, 2007 LinkConnector Rolls Out Technology to Support More Merchant Shopping Carts December 19, 2006 LinkConnector Appoints Mark Brockmann as COO September 12, 2006 LinkConnector Partners with thinkingVOICE and Raises the Bar with Pay Per Call May 9, 2006 LinkConnector Launches Pay Per Go, Revolutionizes the Pay Per Click Campaign March 8, 2006 LinkConnector Joins Forces with PRWeb™ and Bolsters Performance December 2, 2005 LinkConnector's Affiliate Ranking: Really Know Your Affiliates November 7, 2005 LinkConnector Unites with Reunion.com April 22, 2005 LinkConnector Cracks Down on Fraud February 28, 2005 LinkConnector's Affiliate Connections™ Helps Affiliates Identify Promotions That Will Make Them the Most Money November 8, 2004 LinkConnector Drives Down the Cost of Affiliate Marketing and Pushes Up the Return July 29, 2004 LinkConnector Launches Innovative Technology and Redefines Affiliate Marketing July 29, 2004 Get Connected! Uncover Your Traffic with LinkConnector's New Virtual Affiliate™ Tracking |
