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LinkConnector Drives Down the Cost of Affiliate Marketing and Pushes Up the Return

CARY, NC — November 8, 2004 — LinkConnector (http://www.linkconnector.com/), an affiliate marketing network, today announced innovative technologies designed to drive down the growing costs of online marketing while providing superior solutions to online marketers. LinkConnector currently waives all merchant set up fees, offering online marketers a tremendous way to cut costs in an industry where the fees to set up a merchant account can reach up to $1500.00. LinkConnector also charges the industry's lowest in commission fees, which at 20%, comes in markedly lower than the industry average of 30%. Confronting ever-increasing marketing costs on all fronts, LinkConnector pays out the industry's highest affiliate referral fees—awarding $2.00 per affiliate. These factors, and many others, set LinkConnector apart from other affiliate programs, demonstrating LinkConnector's dedication to redefining affiliate marketing and helping online businesses cut costs and increase cash flow. With the launch of innovative new technologies, including Naked Link Technology^®, Virtual Affiliate™ tracking, and 'Best in Class' Fraud Protection, LinkConnector not only cuts back costs and protects profits, but also adds more value to every dollar an online business spends.

The core of the LinkConnector affiliate network is progressive technology, built with the cost conscious online business in mind. A notable illustration is LinkConnector's four advanced events that go beyond the typical affiliate program offerings. These include:

Tracking Event—tracking visitors through a website to better understand the flow of traffic;
Value Event—tracking ROI without paying a commission for an affiliate;
Destination Event—crediting affiliates for outgoing clicks from the merchant's site; and
Revenue Event—tracking and reporting partner earnings.

Each advanced tracking event costs a quarter of a penny, which means online merchants receive more actionable information for every penny they spend. Many unique cost-saving benefits, including no minimum monthly spend or fee requirement, differentiate LinkConnector from its competition. In addition, LinkConnector does not have an exclusivity clause, providing merchants the opportunity to diversify their affiliate marketing.

LinkConnector's 'Best in Class' Fraud Protection is another way the affiliate marketing program separates itself from the competition. Fraud prevention technologies like Source Checker™, Data Pattern Matching, Click Validation, and Language Matching keep LinkConnector at the forefront of protecting online businesses from fraud and lost profits.

"LinkConnector is proactive about the budget concerns of online marketers—we understand the challenges they face in order to keep their businesses profitable," said Choots Humphries, president of LinkConnector. "LinkConnector is dedicated to helping online businesses cut their costs and increase their bottom line. LinkConnector provides online businesses with new options for selling, tracking and valuing their products for cut-rate costs, giving businesses tremendous momentum from which to grow."

About LinkConnector.com
LinkConnector is an affiliate marketing network, helping merchants and affiliates increase online sales. LinkConnector is redefining affiliate marketing with its ground-breaking technologies, Naked Link Technology and Virtual Affiliate™ tracking. Naked Link Technology gives merchants a unique edge over competitors—merchants can now boost their organic rankings through an enhanced link building campaign while they promote their site in LinkConnector's Affiliate Program. Virtual Affiliate™ tracking allows merchants to track, in real time, virtual affiliates such as organic search engines. Equipped with LinkConnector's new tools, including advanced ROI tracking, merchants can take their organic and paid search campaigns to new levels.

Visit http://www.linkconnector.com/ to learn more about LinkConnector.

PR Contacts:
LinkConnector Corporation
Jackie Lane Bates

Phone: 919.468.5150

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