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LinkConnector Launches Innovative Technology and Redefines Affiliate Marketing

CARY, NC — July 29, 2004 — LinkConnector (http://www.linkconnector.com/) today announced the availability of a new performance-based affiliate network. LinkConnector offers all standard affiliate program benefits, but is changing the face of affiliate marketing to better meet expectations with its new innovative technologies, including Naked Link Technology^® and Virtual Affiliate™ tracking. Naked Link Technology offers online businesses the ability to transparently run an affiliate program, leading to an increase of inbound links to their site. In turn, this can significantly boost organic search engine rankings, a valued commodity in the days of online search. Virtual Affiliate™ tracking allows online businesses to track sales from sources not traditionally tracked, such as organic search engines, press releases and blogs. This enables online businesses to track and fully optimize all their traffic sources, offering them the opportunity to fully maximize their bottom line. With new technology, such as Naked Link Technology and Virtual Affiliate™ tracking, LinkConnector is redefining affiliate marketing and connecting businesses to the future.

"Using cutting edge technology, LinkConnector offers a one-stop shop for increasing traffic, tracking the performance of all site traffic, including organic search engines, and helping a site boost its search engine rankings," said Choots Humphries, president of LinkConnector. "Most importantly, this means helping online businesses increase their bottom line."

LinkConnector provides new ways for businesses to control their brand with its Source Checker™ module. Because businesses are often forced to compete with their affiliates in the search engine space, controlling brand often becomes a challenge. With the Source Checker™ module, online businesses can restrict affiliate promotion in search engines, empowering online sites to have more control over their brand and products.

LinkConnector also provides four advanced events that go above the typical affiliate program offerings. These events include:

Tracking Event—tracking visitors through the entire checkout process to better understand the flow of traffic;
Value Event—tracking ROI without setting a commission for an affiliate;
Destination Event—crediting affiliates for outgoing clicks from their site; and
Revenue Event—tracking and reporting partner earnings.

LinkConnector provides online businesses with new options for selling, tracking and valuing their products. Beyond this, LinkConnector also provides 'Best in Class' Fraud Protection. Fraud prevention technologies like Source Checker™, Data Pattern Matching, Click Validation, and Language Matching keep LinkConnector at the forefront of protecting online businesses from fraud.

About LinkConnector.com
LinkConnector is a performance-based Affiliate Program, helping merchants and affiliates increase online sales. LinkConnector is redefining affiliate marketing with its ground-breaking technologies, Naked Link Technology and Virtual Affiliate™ tracking. Naked Link Technology gives merchants a unique edge over competitors—merchants can now boost their organic rankings through an enhanced link building campaign while they promote their site in LinkConnector's Affiliate Program. Virtual Affiliate™ tracking allows merchants to track, in real time, virtual affiliates such as organic search engines. Equipped with LinkConnector's new tools, including advanced ROI tracking, merchants can take their organic and paid search campaigns to new levels.

Visit http://www.linkconnector.com/ to find out more about new LinkConnector technologies.

PR Contacts:
LinkConnector Corporation
Jackie Lane Bates

Phone: 919.468.5150

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