Product Feed Creatives are creatives that merchants design to feature their product feed content. These creatives are highly customizable. Merchants may choose, for example, to display headers, footers, or borders. They can enter custom text or select a color scheme, features which enable them to handcraft attractive ads that showcase their products. Using these creatives, you may promote a merchant's specific product(s) without having to download their entire product feed. Product Feed Creatives are an attractive alternative to working with product feeds in the standard format.
The Product Feed Creatives appear just as they will on your website(s) in the interface. This will provide a quick and easy preview of what they will look like in final form. LinkConnector is proud to exclusively offer Product Feed Creatives to our customers.
Product Feed Creatives are highly effective ads, targeting shoppers with visual pictures of precisely what they searched on. Using these ads, you can send your traffic to targeted landing pages, specifically requested by the user. For this reason, both merchants and affiliates generally enjoy higher conversion rates.
By placing a few lines of code on your website, you will be able to display products from a given merchant's product feed. You may promote specific merchant products without having to download the merchant's entire feed. The code that is required is provided in your Affiliate Manager, under Campaigns > Get HTML/Links. You will have the ability to change parameters to show different sets of products on the same product feed.
You may search through the Product Feed Creatives and select the products you would like to promote and display. You can select categories, search by keywords, and filter by a series of options, such as maximum price, to find what you are looking for. Each searching method would produce a different results list.
You may select different products, but you may not change the look and feel of the creative (i.e., headers, etc.). If you would like an aesthetic change, you will need to make that request of the merchant.
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