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Learn About the Different Segment Strategies to Maximize Your ROI
Early Season
Typically Starts the 15th of January and Lasts Through Mid-February
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More than 50% of returns occur during this wave
Target consumers anxious to get a refund
Peak of this wave usually occurs on Super Bowl weekend
Mid-Season
Mid-Season Slump Occurs After First Wave, Lasting Through the End of March.
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Only about 20% of returns are completed during this timeframe
Target consumers less anxious for a refund or those having more complex returns
Late Season
End of Tax Season Represents High Potential for Additional Commissions
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Over 25% of consumers wait until this final wave
Target consumers looking for ways to minimize taxes owed Biggest portion of this wave usually occurs between the 8th and 15th of April
The 15th of April
also represents an opportunity to promote Online Tax Extensions
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Online Tax Preparation Merchant Campaigns
Campaign Name |
Commission |
TY 2013 EPC |
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$8.50 Lead
|
 |
$68.28
|
|
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40% Sale $1.40 Sale |
 |
$14.62
|
|
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$1.00 Lead 15% Sale |
 |
$19.02 |
